Cadbury Dairy Milk

Cadbury Dairy Milk Introduction Cadbury Dairy Milk is one of the world’s biggest confectionery company holds number one or two positions in the 50 largest global confectionery markets. They create chocolate, gum and candy brands. There are nearly 50,000 employees in over 60 countries and sell their products in markets everywhere around the world. History Cadbury Dairy Milk chocolate was first introduced in 1831. It became the market leader when it launched and started to sell chocolates. It is still the top selling chocolate brand in the country. Cadbury Mega Brands family product today has an international retail value approaching US $1billion. It is an international brand. Cadbury Dairy Milk carries the same distinctive image all over the world nearly 175 years. Wherever we buy a bar of Cadbury Dairy Milk the pack design will be exactly the same, only the language will be different. The famous slogan glass and a half of full cream milk in every half pound with the picture of milk pouring into the chocolate bar, is one of the all-time greats of British advertising. Business Operations John Cadbury was the founder of the Cadbury chocolate. He opened a shop in Birmingham, England and started to selling tea and cocoa in 1824. In 1831, he started manufacturing drinking chocolate and cocoa. In 2003, Adams Confectionery was acquired and through its number 1 brands including Trident and Halls. They became the leading worldwide confectionery company and the world’s number 2 in chewing gum. Objectives Before commencing a business, each and every management should decide on which market strategy they will be using and which strategy will help them for long term. They must take into consideration that correct and precise marketing objectives are set for their business. It will help the business to become as successful as possible in the future. The best way to ensure that the business have set realistic and achievable objectives for the business. By using the following acronym of ‘SMART’, it helps to identify the business to make sure high-quality objectives are being set. It will help to maintain high sales for the product. The acronym ‘SMART’ is to be checked over by businesses when setting its marketing strategy: Specific Measurable Achievable Realistic Timed Setting a competitive market, good quality objective helps to improve market. Common objectives must set to ensure the successful with the launch of new product. The main objective is to deliver superior shareowner returns. Carefully selecting ideas and markets will ensure the deliver growth and meaningful increases in margin. Product The Cadbury Dairy milk Produce chocolate, gum and candy brands. They also sell drinking chocolate. Research Proposal Research Topic Health Risks Many customers who are eating more chocolate were suffering from diabetic. There is no solution found for Diabetic. Problem Most of the people are suffering from diabetic. And there is no solution founded for the diabetic. Most of the people in the world are addicted to chocolate. Even the diabetic patients are still continuing to eat chocolate. The people who enjoy more chocolate become more fat and get medical treatment for diabetic and as well as the fat problems. People are not aware of, what they are buying and how much serious risks are associated with these kinds of sugar products. Chocolates won’t cause problem to everyone if they eat few. The problem occurs when there is no limitation. Some of the diseases are caused by food and beverages are: Fat Obesity Heart Diseases Diabetic Cholesterol Findings Cadbury must face claim that the chocolate contain calories and fat. Children where encouraged to buy chocolate for promotion and to get gift from Cadbury. Cadbury force them to buy chocolate for  £2000 to get the promotion. It causes them to suffer from fat and diabetic. Some of the Cadbury products are contain melamine. That chemical makes milk appear to have more protein. This chemical causes kidney diseases. In china, according to World Health Organization three babies died and 54,000 people have sought medical treatment related to melamine tainted dairy products. The food and beverages company are the responsibilities for making the people to become fat. All the food and confectionery company’s were violating consumer fraud statues by deliberately misleading consumers into thinking their products were healthy and nutritious. Most of the food and confectionery company’s were violating consumer fraud statues by deliberately misleading consumers in to thinking their products were healthy and nutritious. The food industry and health campaigners are watching closely on behalf of several obese teenagers who claim the fats food company. The food and beverages company are the responsibilities for making them fat. The research for these problems helps the food and confectionery company to make their product healthy and nutritious. Then to find a solution for the people who suffer from diabetic, obesity and fat problems. Health Risks Overcome from Health Risks Avoid law suit Is industry doing the right thing to reduce obesity? Consumer needs and industry objectives Objectives of Research The main objective of the research is to develop a new product in the market that is not affecting the health of the people. Here we introduce ‘Cadbury Diet’ as a new product. Its mainly introduced for the people who suffer from diabetic. Cadbury Diet can be enjoyed not only by the diabetic patient as well as the children. We focus mainly on Diabetic patients and children. Analysis from the secondary data Cadbury facing claim that chocolate contain calories and fat. It causes people to suffer from fat and diabetic. Some of the Cadbury products are contain melamine. That chemical makes milk appear to have more protein. This chemical causes kidney diseases. In china, according to World Health Organization three babies died and 54,000 people have sought medical treatment related to melamine tainted dairy products. The food and beverages company are the responsibilities for making the people to become fat. All the food and confectionery company’s were violating consumer fraud statues by deliberately misleading consumers into thinking their products were healthy and nutritious. The idea of introducing ‘Cadbury Diet’ helps the diabetic patient from fat, obesity and sugar problems. Sugar patients were engaged to buy this chocolate forever, still it won’t affect their health. Health Awareness There are many contradictive conclusions in studies considering what kind of foods consumers are willing to buy. This is further an indication that consumers might not be aware of their opinion in this topic, or maybe they do say one thing and than acts differently. Many studies show that people are interested in their health and as a part of that, they want to eat healthy. This has encouraged producers to invest in brands that are supposed to communicate health, but the functional food revolution is still absent which might suggest that consumers are not interested in such food. These factors were mainly a general interest in health and that they had perceived a physiological effect of the product. More over, respondents with a diet-related problem, personally or in the family, were more likely to consume cholesterol-lowering products than those without diet-related problems. Marketing Plan The product development includes product design, industrial design, manufacturing process design, packaging design, and outsourcing decisions. The last stages are marketing strategy, market testing and commercialization which involve developing a strategy, testing the product and finally coordinating market entry activities, implementing marketing strategy and monitoring and control of the product launch. Product Research Our innovation remains one of the key elements to the company’s success with new brands. Keep changing the catering tastes and lifestyles with quality products and the strong brand values force customer to buy. It will help us to new product development for the business strategy. The idea of introducing ‘Cadbury Diet’ helps the diabetic patient from fat obesity and sugar problems. Sugar patients were engaged to buy this chocolate forever; still it won’t affect their health. The Buyer Decision Process and Focus on Customers We mainly focus on Diabetic patients and Children. The reason for focusing for these customers is that they willing to eat chocolates. But their health condition and future of children health were controlled by the parents. If this product won’t affect their health then the parents encourage their children to buy this product. People are aware of their health problems. As this new product Cadbury Diet won’t affect their health then they were adopted to buy this product. Parents will encourage their children to buy Cadbury Diet. The consumer becomes aware of the new product but without any information on it. For example, people get aware of products with health claims but do not know what the concept stands for. In the next step consumer gets interested in the product and starts to seek information about it. Evaluation is the third step which means that the consumer consider if it makes sense to try the product or not. He or she might, for example, think about the effect the product promise and how valid that information is. If the decision is to try the production order to get a better opinion, the consumer has entered the step named Trial. And if the opinion improves in a positive way the consumer reach the stage of Adoption, where he or she decides to make it a habit using the product. Marketing Planning Strategy Goal of increasing operating margins around 10% by end of 2011 with following elements: Aim to reduce the complexity in business and minimize to duplicated activities. Taste and the flavour should not be same. To improve the performance all over the world. Main focus on profitable growth and rationalizing portfolio by the period of 2012. Market Characteristics Innovation remains one of the key elements to the company’s success with new brands. Keep changing the catering tastes and lifestyles with quality products and the strong brand values helps to keep the brand at a maturity stage. It will help to new product development for the business strategy. Wherever the customers buy a bar of Cadbury Diet the pack design will be exactly the same and the Slogan will change as â€Å"Glass of Milk with sweet less cream†. There are nearly 40% of people suffer from Diabetic all over the world. By introducing sugar free chocolates helps to keep the market for a long term strategies. Pricing Strategy To reduce costs and increase speed and ability to compete in the market helps from other competitors. New comers cannot competitive with cost and efficiency. As this Cadbury Diet is a new product and focusing mainly on health, so we don’t worry about the introductory price of the product. The estimated cost of this product is:  £0.69 per 40g. Marketing Mix There are two types of strategies on various things based on Marketing strategies can helps to launch new product. Marketing strategy is a plan of action which is used by many businesses around the world, which helps the business meet its aims and objectives, it can also assist a business when launching a new product as it helps to identify which different strategies would be best to use. Marketing strategies can be split into two main categories which are: Short term and Long Term. Short-Term Short-term strategies help a business to focus mainly on the four P’s, product, price, place and promotion. These strategies are vital to all businesses. These four features are the main things in a business to achieve objectives. But it should be used correctly. Product Cadbury Diet innovation remains one of the key elements to the company’s success with new brands. Keep changing the catering tastes and lifestyles with quality products and the strong brand values force customer to buy. It will help us to new product development for the business strategy. Wherever the customers buy a bar of Cadbury Diet the pack design will be exactly the same and the Slogan will change as â€Å"Glass of Milk with sweet less cream†. Price Price is an important element of marketing mix. The price is charged to determine whether the consumer will buy. Cadbury achieve the level of sales to make profit. Price is controlled by checking with the competitors charges. The estimated cost of this product is:  £0.69 per 40g. Place Cadbury Diet deal with beverages and confectionery like small shops, super markets and petrol station. These are the main places where customers visit in daily basis. Promotion By giving Advertisements, encourage customers to buy a product. People intend to participate in competition. As a part of new strategy we will announce 10,000 exciting prices by text or online entry by giving feedback about Cadbury Diet. As well as runner up prizes for the carnival theme. It motivates the customers to buy more chocolates. This promotion will be advertised by the Start of 2009, when the new product introduced for the Diabetic. Consumer Behavior Decided to make the customers marketing orientated mainly to younger customers by making the products affordable and appealing to children. Advertise in different ways to reach the product in the market. Research the type of chocolates that satisfy the customers and their tastes. Positioning Strategy Capability: Ensure world-class quality Developing world-class skills, processes and way of working will motivate people and it helps to improve reward winning performance. Customers confirm by Commitments which have been carefully selected to both improve business and ensure on the wider world. Marketing Strategy Having a clear Vision into Action plan helps to read the customers mind by surveying. This aligns the energies and efforts of teams behind the brands, markets and projects. If these are carried out successfully then it will help on revenue, margin, and market performance. Building commercial capabilities and recruiting employees from urban areas for product distribution. Ghana is the place we are mainly aiming to increase cocoa production. Delivering preferred products at competitive cost with other competitor which affordable by the customer and their satisfaction. Allocating Resource for the New Product Development. i.e., ‘Cadbury Diet’ Market Leadership Strategy In the confectionery market Mars, Nestle and Galaxy are the main competitors. Introducing new brands and promotion to customers and retailers helps to increase sales revenue. Advertisements in channels and newspaper helps to retain the brand name in the customers mind. Promotion By giving Advertisements will encourage customers to buy the product at least for the competition? As a part of new strategy we will announce 10,000 exciting prices by text or online entry by giving feedback about Cadbury Diet. As well as runner up prizes for the carnival theme. It motivates the customers to buy more chocolates and they eager to buy chocolates. This promotion will be advertised by the end of 2009, when the new product introduced for the Diabetic. Conclusion Cadbury is the largest confectionery market in the world. It holds second position in the 50 largest confectionery markets. Nearly 175 years it survived in the market. But it should keep the same image in the market. It should keep researching about their SWOT analysis and market penetration to improve their market. REFERENCES Armstrong, G., Kotler, P., (2005) Marketing: An Introduction Philip Kotler and Gary Armstrong – Principles of Marketing – 7th Edition Cassar, G., Gibson, B., (2007), Forecast Rationality in Small Firms, Journal of Small Business Management Cheng, T. Y., Firth, M., (2000), an Empirical Analysis of the Bias and Rationality of Profit Forecasts, Journal of Business Finance Accounting Cravens, D.W., Piercy, N. F., (2005), Strategic Marketing Gilbert L., (2005), Swedish Health Summit, Health Focus International Hamilton, A. C., (2004), Cost Management. AACE International Transactions, preceding Kalchschmidt, M., et al (2006), Forecasting Demand From Heterogeneous Customers, International Journal of Operations Production Management Landstrà ¶m, E., et al (accepted) Use of Functional Foods among Swedish consumers is related to health-consciousness and perceived effect, British Journal of Nutrition Landstrà ¶m E., et al (2007), Health-care professionals’ perceived trust in and willingness to recommend functional foods: A qualitative study Lin, J., et al (2006), A Dynamic Model for Managing Overlapped Iterative Product Development, European Journal of Operational Research Park, J., Simpson, T. 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S., (1966), Practical Techniques of Sales Forecasting, McGraw-Hill Rudder, A., (2003), an evaluation of the NPD activities of four food manufacturers, British Food Journal Sadler, J., (2005), Future Health Trends in Food and Drinks – growth opportunities In daily dosing, GI, heart health, right fats and food Business Insight Ltd Sharul-Yazid, Y., Nooh, A-B., (2007), New Product Development Management Issues and Decision-Making Approaches, Management Decision Tomes, A., Phillips, M., (2003), Product Development through University SMEs Collaboration: Lessons from Reactive and Proactive Approaches, Local Economy Wacker, J.G., Lummus, R.R., (2002), Sales forecasting for strategic resource planning, International Journal of Operations Production Management Frederikson, LG, Chamberlain, K and Long, N. (1996) Unacknowledged casualties of the Vietnam war; experiences of partners of New Zealand veterans. Qualitative Health Research, 6(1): 49-70. Medicinenet.com( sep 29 2008) medicinenet.com/script/main/art.asp?articlekey=93071 Food Magazine may 2003 foodcomm.org.uk/parentsjury/cadbury_03.htm Miles MB and Huberman AM. An Expanded Sourcebook Qualitative Data Analysis 2nd Edition. 1994 NHS Management Executive. College of Health: Consumer Audit Guidelines. 1994 Business2000.ie/cases/cases_6th/case20.htm Cadbury.com Cadbury.co.uk Oppapers.com Domainb.com/companies/companies_c/cadbury_india/19990815cadburyindia.html Answerbag.co.uk/q_view/425634 Azete.com/view/47789 Answers.yahoo.com/question/index?qid=20080923042530AAuqO45 Projects.exeter.ac.uk/prdsu/helpsheets/Helpsheet09-May03-Unlocked.pdf

World War I and Group Member Names

Guidelines: Assign one group member to lead the group. The leader should divide their chapters and create deadlines prior to Novo. 26th. The leader should receive all outlines early and make the formatting cohesive and easy to read. Each group should turn in one full set of fact sheets and outlines In a folder. All group members' names should be listed on first page. Pages should be numbered. Fact sheets should precede outlines.Each chapter should be clearly labeled by number and title. Pages may run continuously in order to conserve paper and space. Remember to type all group member names on the cover and individual names on each section each member produced. Each group will produce typed: 1. Fact Sheets for each chapter Including, a. Summary of the chapter's main argument. B. List of main people and their role/title. C. Key terms and debates. D. Questions posed or inspired by the chapter. 2. Content Outlines of their assigned chapters from Laborer Including, e.Mall acts and events with dates. F. Relationship of events to causes of WWW as Identified by Laborer Characterization of varying national perspectives, alliance shifts, etc. Quotes. I. Analysis of Laborers choices/writing. H. Short key â€Å"The Long Fuse† OUR There Projects?All Scripts Due Tuesday, November 20th Guldens: 1. Scripted and researched performances to conceptualize history 2. 10-15 minutes 3. Rehearsed, but not memorized 4. Option to record in advanced; must be ready to perform live if technical difficulties arise 5. Utilize music, costume or set pieces .Begin with England, France, Germany, Russia, Austria-Hungary as starting point; research may guide you too more narrowed script 7. Turn In typed script & typed MEAL bibliography of scholarly sources (One source per person in group an additional source; limit to one internet) 8. Include a cover page describing the role that each group member played in the production of the presentation. Group topics:Effects of HAWAII groups should exa mine changes In society due

Prenatal, Birth And Perinatal Development - 1170 Words

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